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“We must moderate costs for both employers and workers who might otherwise move elsewhere,” he said. Following two months of declining business sentiment among its members, the head of the Associated Industries of Massa chusetts predicts a grim future for the state’s employers amid a nationwide shortage of workers and rising rates of open jobs....
Copy should be tailored for each stage of the customer journey. For example, a new-to-market lipstick brand might find success with awareness ads highlighting its diverse benefits (long wear, on-trend colors, and so on). Remarketed ads for that same product might adapt that copy to incorporate stronger purchase motivators such as urgency, scarcity or special...
What specific problems does the product or service solve, or what benefits does it provide? Use persuasive language and storytelling to engage the reader. Share customer testimonials, success stories and case studies to illustrate how the product has made a positive impact. Make the call to action clear and compelling. Make sure to keep the...
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